Past Work
"In The Driver's Seat" State of the YAYA Report 2023
Qualitative Strategist: MOJO Ad
The "State of the YAYA" is an annual, in-depth research report on all the latest trends within youth and young adult markets. During my time working as a qualitative strategist at MOJO Ad, I conducted focus groups as well as long-form interviews in to identify key insights and implications for marketers. Additionally, my findings were used to inform copy that matches the "tone" of today's youth and young adults.
"Perfect Match" Campaign Presentation Deck
Internship: VMLY&R
Alongside a small group of fellow interns, I used this deck to pitch Dell Technologies our proposed "Perfect Match" campaign, targeting younger audiences and highlighting Dell's flagship XPS 13 Plus computer. The pitch included research findings and recommendations for paid and earned media, influencer partnerships, and brand collaborations. All recommendations were based on in-depth research completed within a two-week deadline.
"Perfect Match" Campaign Planbook
Internship: VMLY&R
This planbook provided a comprehensive and detailed overview of our "Perfect Match" campaign for our client, Dell Technologies. This included competitive audits, S.W.O.T. analysis, suggested media timelines, visual examples of creative executions, and more. All of this was informed by both secondary and primary research conducted by team members. Finally, our planbook was produced with complete adherence to all brand standards provided by the Dell team.
Kozel Beer Activation Campaign Planbook
Internship: McCann Worldgroup
During an Internship with McCann Worldgroup in Prague CZ, my team and I were tasked with creating a comprehensive activation campaign for our client, Kozel Beer. Here you can find my team's planbook, which includes SWOT analysis, media story boards, new product design, and more.
